Caples is judged exclusively by creatives—leaders from more than 30 agencies around the world who come together to judge entries on three key campaign components: the boldness of the concept, the logic of the execution, and the strength of the outcome. In other words, the most courageous creative solutions to today’s toughest marketing challenges.

Judges will select the finalists during round one of judging. Scoring during round two will determine which work is awarded gold, silver, or bronze.